Higher and stable yield of the rice is the main bottleneck in Bangladesh due to the use of suboptimal management strategies in rice field. From this perspective, the experiment was carried out to investigate the impact of the system of rice intensification (SRI) on physiological characteristics and productivity of hybrid rice varieties over inbred rice cultivation under traditional system. Results demonstrated that, the SRI cultivation method was more suitable than traditional cultivation method in respect of growth and yield of hybrid rice. Among eight rice varieties, BRRI hybrid Dhan 3 exhibited the best performance in relation to its morpho-physiological characteristics and yield attributes. Consequently, the highest yield (9.77 t ha-1) was obtained from SRI × BRRI hybrid Dhan 3 followed by SRI × Tia (9.19 t ha-1) and SRI × Heera 3 (8.46 t ha-1). Under SRI method, all the studied hybrids showed the higher yield. BRRI hybrid Dhan 3 with SRI method produced highest total dry weight hill-1 (80 g) at maturity, significantly higher number of panicles hill-1 (19.67 ), highest filled spikelet’s panicle-1 (204), 1000-grain weight (28.77 g) and harvest index (45.06 %) whereas under Traditional method, higher grain yield (7.85 t ha-1) was recorded from the hybrid Dhan Tia. Among hybrid and inbred varieties, BRRI Dhan 45 showed the lowest performance under traditional method in term of all studied parameters. So, SRI method was better for cultivation of the hybrid rice varieties compared to traditional method for improving the condition of farming community as a whole.